Critical Mass Creates is an artistic line of contemporary womenswear based around panel sublimation prints. This type of print was used primarily in Europe and the United States for the production of simple T-shirts. We widened the scope to include jackets, knitwear, dresses, blouses and fashionable tops.
The prints encompass a variety of styles and themes, such as floral, fantasy, abstract, vintage and animal, with colours ranging from bright to subdued.
All the work is done in house, from the first stage of designing the styles and prints to the final stage of manufacturing the goods. The people behind Critical Mass Creates are located in London, Hong Kong and Paris and all contribute to the uniqueness of the brand.
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